When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

(A) Social media following

(B) Bid value

(C) Domain authority

(D) Average number of visitors to the company’s website


The bid value is the most important factor that dictates how your ad will perform against your competitor. If you bid the highest on a keyword then your ad will be at the first position on the Search Engines Results Page for that keyword. Bidding higher than your competitor means your ad will be above your competitor’s ad.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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