When linking a Google Ads account to Google Analytics, what is not possible?

(A) Import Analytics Goals and transactions into Google Ads as conversions

(B) View Google Ads click and cost data next to site engagement data in Analytics

(C) Create remarketing lists in Analytics to use in Google Ads campaigns

(D) Adjust keyword bids in Google Ads from Google Analytics

Explanation

You cannot adjust your keyword bids from Google Analytics. You have to sign in to your Google Ads account and then you can change the keyword bids in the Google Ads dashboard. However, you can check your click and cost data right from Google Analytics. You can also import the Goals and transactions from Google Analytics directly to Google Ads using Data Import. You can also create remarketing lists in Google Analytics and import them to your Google Ads account.

Conclusion

This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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