(A) % of people that made a purchase after receiving the email
(B) % of people that opened the email out of the total recipients
(C) % of people who clicked on a link in the email out of the total recipients
(D) % of people who were sent the email against the total number of conversions made
Click-Through Rate or CTR means the % of people who click a link at least once out of the total number of people who received the email (recipients).
If 100 people received an email and only 10 people clicked the link inside the email then the CTR is 10%
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.