When looking to create video content for your marketing strategy, what three best practices should you look to include?

(A) Short, technical, include a call to action

(B) Relevant, short, entertaining

(C) Short, entertaining, include a call to action

(D) Short, relevant, include a call to action


For a successful video marketing campaign, the first thing you need to do is create short and sweet videos. You don’t want your users to wait 15 minutes to get the message. Make sure you deliver the message in the video within 3-5 minutes.

The next thing is to create videos that are relevant to your niche business. If you sell cars then making weight loss videos won’t make any sense.

The third and most important thing is you should always include a Call to Action in your videos. This could be a link in the description or a link inside the video. This helps users to visit your business by clicking the link and helps you convert them into customers and drive sales.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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