When looking to expand your business internationally on social media, what should you do first?

(A) Treat all social media channels the same.

(B) Use popular phrases and memes for that area.

(C) Analyse platforms popular in that area.

(D) Not advertise at all, as other countries don’t like Social advertising.


The first step you should take before expanding your business internationally on social media is to analyse all the popular social media channels in that area.

In some countries, Facebook might still be more popular than Instagram. So, in those countries, you will spend more money promoting on Facebook than Instagram. This is why the first step is to analyse the most popular social media platforms in that area.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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