When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…

(A) Outrank lots of larger, more established companies

(B) Find more opportunities

(C) See more traffic than short tail keywords

(D) Perform better on social media


Long Tail keywords are a great strategy to find more opportunities that bigger websites are not targeting. Using long tail keywords is a great idea because it shows the intent of the keyword. Long tail keywords might have lower search volume but they are low competition which makes it ideal for new businesses and other businesses that are trying to find more opportunities to rank.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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