When looking to promote your products and services locally, what are the benefits of using search engine ads?

(A) Everyone uses search engines

(B) You can target ads to a specific geographic area

(C) You can target ads to specific genders

(D) Search ads are cheaper than display adverts

Explanation

Search Engine Ads can be used to advertise your goods and services locally by targeting a specific geographic area. You won’t have to target a country instead, you can target a particular city.

Example – A roofing company in San Antonio will target people living in the city of San Antonio and not other cities or the whole USA.

Conclusion

This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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