When making video content for your display ads, what is most important to ensure?

(A) Videos are entertaining, long and include a CTA

(B) Videos are relevant, short and include a CTA

(C) Videos are relevant, long and include a URL

(D) Videos are short, informative and include a phone number

Explanation

When making videos for display ads, firstly you need to make sure your videos are short. People have a very low attention span online so you have to make your videos short and engaging so that they don’t leave your video halfway. The next thing is to make your videos relevant. If your target audience is trying to lose weight and you are making videos on how to gain weight then no one’s going to watch your videos. Last and most important, you need to include a Call To Action(CTA) that tells users what to do as the next step. You should redirect them to your product or website.

Conclusion

This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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