(A) Define topics that you want your business to be known for, then find long-tail keywords within that topic area.
(B) Perform a competitor analysis to see what keywords your competitors are ranking for.
(C) Identify keywords that have the highest amount of search volume, then create as much content as you can on them.
(D) A & B
This question is from the HubSpot SEO Certification Exam. You can get all the answers to the questions asked in this exam on our HubSpot SEO Certification Exam Answers page.