When pitching your budget to decision makers, focus on conveying two things: First, demonstrate ROI from the current year, and second:

(A) highlight shortcomings caused by lack of budget in the previous year.

(B) showcase your top performing content from the previous fiscal year.

(C) emphasize how much more efficient your team is with resources than the company as a whole.

(D) emphasize how much your team deserves, given how hard they work.

(E) showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year.

Explanation

When pitching your budget to decision makers, you should focus on demonstrating ROI from the current year and showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Presenting the goals, and campaigns for the following year gives the decision makers an idea on what you are working on instills confidence on the work you are doing.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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