When plotting your competitors, which statements are true?

(A) Be fair

(B) Use our best judgement

(C) It’s OK to lie when plotting your company

(D) Run this by a few people who know the industry

Explanation

You should always be fair, use good judgement and illicit feedback from industry experts when plotting your competitors on the matrix.

Conclusion

This question is from the Quiz section of the second lesson “Build a Compelling Competitive Matrix” from the HubSpot How to Build a Compelling Competitive Strategy course.

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