(A) Be fair
(B) Use our best judgement
(C) It’s OK to lie when plotting your company
(D) Run this by a few people who know the industry
You should always be fair, use good judgement and illicit feedback from industry experts when plotting your competitors on the matrix.
This question is from the Quiz section of the second lesson “Build a Compelling Competitive Matrix” from the HubSpot How to Build a Compelling Competitive Strategy course.