When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

(A) To see personal data about the person who bought from you

(B) To understand what is working and what is not

(C) To increase your budget to get more traffic

(D) To advertise internationally more easily


Conversion tracking on the website can tell you which search engine ads are leading to conversions and sales. This will help you to understand what is working and what is not. You can then pause the poor and non-performing ads and spend more money on the best performing ones.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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