When running an employee advocacy program, eventually you’ll need to pull data to demonstrate the program’s effectiveness. Which of the following is not a common metric that program managers will look at?

(A) % decrease in cost per click and cost per impression

(B) social reach, which is a measure of the volume of content being shared to all different social networks

(C) website traffic resulting from employee shares, which can be measured through the use of UTM links

(D) new employee recruitment and sales leads generated

(E) advocate engagement, which is measured by weekly and monthly active participants

Explanation

The effectiveness of the Employee Advocacy program cannot be measured using a % decrease in cost per click and cost per impression because it has nothing do with ad impressions and ad clicks. You can measure its effectiveness by measuring social reach, website traffic resulting from employee shares, new employee recruitment and sales leads generated as well as advocate engagement.

Conclusion

This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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