When sending email you can segment contacts by their buyer personas. What is a buyer persona?

(A) A buyer persona is an actual representation of your customer based on real data.

(B) A buyer persona is a semi-fictional representation of your lead before they become a customer.

(C) A buyer persona is a semi-fictional representation of your ideal customer.

(D) A buyer persona is a tool you use to define your ideal customer.

Conclusion

This question is a part of the HubSpot Email Marketing Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Email Marketing Certification Exam Answers page.

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