When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

The correct order of phases is:

(1) Build user base and installs at scale.

(2) Add campaigns that focus on higher-value installs by focusing on in-app actions.

(3) Activate existing users with engagement campaigns.


This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.

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