When should an advertiser care most about brand halo metrics?

(A) An advertiser never needs to review brand halo metrics.

(B) When reviewing a campaign’s performance toward a purchase goal.

(C) When reviewing a campaign’s performance toward a consideration goal.

(D) When reviewing a campaign’s performance toward an awareness goal.

Explanation

An advertiser should care the most about brand halo metrics when reviewing a campaign’s performance toward a purchase goal.

Conclusion

This question is from the Amazon DSP Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon DSP Certification Assessment Answers page.

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