(A) Their sum total of followers, friends etc.
(B) Someone whose remuneration requirements are within the allotted budget in your social media strategy
(C) Someone who has expressed distaste for your competitors
(D) Someone who can contribute their trusted insight to your community
When thinking about influencers you’d like to attract to your brand’s community, the most important criteria to think about is someone who can contribute their trusted insight to your community. These people can provide valuable insights to your community because they are well versed and highly knowledgeable in this industry.
This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.