When using analytics on your website, what do we mean by the term ‘conversion’?

(A) The act of a user coming from a certain geographical location

(B) The act of a user spending a certain amount of time on the site

(C) The act of a user meeting a specific metric

(D) The act of a user completing a goal


A “conversion” on a website means the act of user completing a specific goal on your website. For example – If you set a conversion goal as the purchase of a product, then the conversion pixel will fire and show a conversion inside analytics when a user purchases something on the website.

You can set different goals as conversion. You can create an email submit form and set the conversion mechanism to show a conversion when someone submits their email address.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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