(A) Quality Score
(B) LP User Experience
(C) Quality Impact (for keywords with QS of 5 or less)
(D) None of the above
(E) All of the above
When running Microsoft Advertising Intelligence you should include all the metrics mentioned above. You should include the Quality score which gives you an idea about how your ad is perceived by Microsoft. This report will show why your ads have a lower quality score.
Landing Page User Experience should also be included while running a report because it directly affects the quality score of the ad. This report will show why users are having a negative experience in your Landing Page and what should you improve there.
Lastly, you should include Quality Impact data if your Quality score is less than 5 because the report will tell you why your ads have poor quality scores and what you can do to improve them.
This question is a part of the Bing Accreditation Exam and the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for both exams in our Bing Accreditation Exam Answers page and Microsoft Advertising Certified Professional Exam Answers page.