When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

(A) Most users who converted were using desktop. 

(B) The Google Store should optimize their site for tablet.

(C) The Google Store shouldn’t bother developing for mobile. 

(D) There must be an issue with the checkout flow on desktop.

Explanation

If you clearly see the graph and the pie chart then you’ll find that the percentage of people who made a purchase from desktop is 89.09%. This means most users who converted were using a desktop. If there are fewer conversions from mobile and tablet then it doesn’t mean that Google Store needs to optimize its platform for tablets. Also, smartphones can lead to a lot of conversions so you should bother developing for mobile. Since desktop is getting the highest conversion rate hence there is no issue with the checkout flow on desktop. However, there may be some issues with the checkout flow in mobile and tablet.

Conclusion

This question is a part of the Assessment 1 section of the Google Analytics for Power Users course. You can find all the questions from all the four assessments with detailed explanation for this exam in our Google Analytics for Power Users Assessment Answers page.

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