When visibility is the campaign goal, which bidding strategy should an advertiser choose?

(A) Enhanced cost-per-click (eCPC)

(B) Maximize Conversions

(C) Maximize clicks

(D) Target impression share


This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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