When visibility is the campaign goal, which bidding strategy should an advertiser choose?

(A) Enhanced cost-per-click (eCPC)

(B) Maximize Conversions

(C) Maximize clicks

(D) Target impression share


You should use the Target impression share bidding strategy when your main goal is visibility. You should choose the Target impression share bid strategy if you want to make sure that your ad is visible for certain queries and even at certain locations on the page.

Target impression share helps make sure your ads are meeting a specific impression share threshold for a specific location on the search results page: anywhere, top of page, or absolute top of page.


This question is a part of the Google Ads Search Certification exam, Google Ads Display Certification exam and Shopping Ads Certification exam. You can find answers to all the questions asked in all three exams in our Google Ads Search Certification Exam Answers page, Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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