When you want to drive action, you want to bid more for visitors to your product page than your welcome page.

(A) True

(B) False

Explanation

When you want to drive action, you want to bid more for visitors to your product page than your welcome page because visitors to your product page were interested enough to drill down, so they may be closer to converting.

Conclusion

This question is from the Make it Stick section of the “Optimize to drive action” lesson from the Optimize your Display & Video 360 campaign course.

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