When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

The correct Match order is:

People who’ve already spent time searching for products or services like yours on Google Search – Custom Intent Audiences for YouTube

People who’ve already engaged with your business, but didn’t convert when they had the chance – Remarketing or Customer Match

People who are actively researching your business and its specific products and/or services – In-Market Audiences

People with a similar profile to the customers you currently target, or who frequent your business – Similar Audiences


This question is a part of the Google Ads Video Certification exam. You can find all the answers for this exam in our Google Ads Video Certification Assessment Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap