When you’ve been successful in building a community that is well-acquainted with your brand and products it can become self-monitoring. This means when a question arises:

(A) community members may pipe in with an answer, thereby reducing the resources you dedicate to customer support

(B) it’s an indication that your community building efforts were not as robust as they could have been

(C) you can rely on the community space to provide answers, moderate discussions and correct any misinformation without supervision

(D) it should be viewed as a qualified sales lead and funnelled immediately to the sales team


A well-acquainted community that is familiar with your brand and products becomes self-monitoring and reduces the resources you dedicate to customer support because the community members can chime in with answers to questions asked by other members.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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