(A) New advertising channels that you haven’t advertised on before
(B) Brand campaigns across advertising channels
(C) Video production
(D) Proven efforts that drive your main KPIs
You should allocate the majority of your paid media budget into proven efforts that drive your main KPIs.
You should spend the majority of your paid budget on the paid marketing channels that drive the highest profit for your ad campaign. For Example, If a Google search ad campaign drives more profit than a Facebook ad campaign then you should allocate the majority of your ad budget into the Google Search ad campaign.
This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.