(A) Understand the target audience
(B) Change your mission statement to match the goals
(C) Create goals and identify a USP
(D) Define and segment your audiences
When constructing an online business strategy the first steps you should consider are creating goals for the website where you decide what you want your users to do on the website and secondly you need to create a Unique Selling Point (USP) where you decide a selling point of your product that is unique to your customers.
For example – A smartphone brand like Xiaomi has a goal of getting users to their website to purchase their phones and their USP is the low price they set for their feature packed smartphones.
This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.