Which attribution modeling approach would you use to evaluate all available conversion path data, from both converting and non-converting users?

(A) Data-driven

(B) Time decay

(C) Custom model

(D) Position-based

Explanation

You should use a data-driven attribution modeling approach to evaluate all available conversion path data from both converting and non-converting users.

Conclusion

This question is from the Check Your Knowledge section of the “Pick a Search Ads 360 attribution model” lesson from the Build and Execute Campaigns in Search Ads 360 course.

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