Which best describes the content marketing and inbound marketing relationship?

(A) A great content marketer doesn’t need to do inbound marketing.

(B) Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other.

(C) Success relies on both as each serves a different function.

(D) If you do both then you’ll be competing with yourself.


Content Marketing and Inbound Marketing both are important factors for the successful growth of a company. Great content, when paired with Inbound marketing techniques, can get you a lot of leads and sales. Every company should use the Inbound marketing principles Attract, Convert, Close, Delight in their content to turn readers into hungry buyers.


This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.

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