Which creative type has a 20% discrepancy rate?

(A) Third-party

(B) Flash


(D) Image


The Third-party creatives process has many steps and a discrepancy rate of up to 20% is common with third-party creatives. In other words, if Ad Manager records 100 impressions, the third-party records 80 impressions. This discrepancy can happen, for example, if the user navigates away from the page before the process completes.


This question is a part of the Check your Knowledge section of the “Get to Know the Types of Creatives” lesson from the “Optimize Creatives with Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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