Which default traffic source dimensions does Google Analytics report for each website visitor?

(A) Source and campaign

(B) Campaign and ad content

(C) Campaign and medium

(D) Source and medium


Google Analytics reports two dimensions by default for each visitor – The Source and the Medium. The ‘Source’ represents the actual source from where the visitor has arrived like Google, Bing, YouTube, Facebook.com, etc. The ‘Medium’ represents the medium used by the visitor to visit the site like Organic, Social, Referral, etc.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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