Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

(A) Expected click-through rate

(B) Ad relevance

(C) Landing page experience

(D) All of the above


All the factors mentioned above affect the quality score formula. Ads with higher expected Click-Through-Rate(CTR) get better quality scores. If your ad is highly relevant to the user searching for a specific keyword then your Ad will get a higher quality score. Lastly, if the landing page on which the user goes after clicking your ad has good navigational structure and answers the user’s query without misleading them then your ad gets a higher quality score.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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