Which factors should an advertiser consider when deciding on a bidding strategy?

(A) Results, targeted locations, and purchase history

(B) User journey complexities, performance, and auctions

(C) Customer search history, competition, and conversions

(D) Ad schedule and budget


This question is a part of the Google Ads Display Certification Assessment exam and Shopping Ads Certification exam. You can find all the answers for both exams in our Google Ads Display Certification Assessment Answers page and Shopping Ads Certification Assessment Answers page.

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