(A) Harvest. You build high-impact items that are easy and quick to accomplish.
(B) Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.
(C) Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.
(D) Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.
This question is a part of the HubSpot Growth-Driven Design Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Growth-Driven Design Certification Exam Answers page.