Which form of targeting would you use to display ads to people who have previously visited your website?

(A) Search advertising

(B) Reacquiring

(C) Readvertising

(D) Retargeting

Explanation

Retargeting is the form of targeting used to display ads to people who have previously visited your website. This is achieved with the help of a tracking pixel (code).

When a person visits your website the pixel fires and stores their data. When they leave your website, you can use that pixel data to retarget the visitor in the form of ads.

Conclusion

This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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