(A) Don’t hint at or imply that there is a right or wrong answer
(B) Coach your users during testing so that they get to the right end goal.
(C) Use a script to ensure that your questions stay the same.
(D) Record all tests so that you don’t have to rely on memory.
This question is a part of the HubSpot Contextual Marketing Certification Exam. You can find answers to all the questions asked in the HubSpot Contextual Marketing Certification Exam Answers page.