(A) Content is needed to attract people to your site.
(B) Content is needed to attract visitors and convert them into leads.
(C) Content is needed to close leads into customers and turn customers into promoters.
(D) All of the above
Content is important to attract people to your website because the audience are consumers and they need some sort of content to consume.
If you write great content then, the search engines will reward you with visitors. If the copywriting on your website is good enough to influence your audience then you can convert them into leads.
Content can convert your leads into customers if the product you’re selling through your content solves their problem. If your content is really helpful to your visitors then they will reward you by sharing and promoting your content.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.