(A) Brand keywords
(B) Category keywords
Brand keywords are used to reach customers who are looking for your brand whereas Category keywords are used to reach customers who are looking for a general category of product. Brand keywords always have a lower search volume than Category keywords because people tend to search categories more than brands. An example of a brand keyword is ‘Apple’ and a category keyword is ‘Smartphone.’
This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.