Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

(A) Second-to-last-click attribution

(B) Secondary conversion

(C) Primary conversion

(D) Assisted conversion

Explanation

Assisted Conversion is used by Google Analytics to credit the channel responsible for the interaction prior to the final interaction(last-click attribution) that led to the conversion. Example – A customer finds your website from an Organic search. He returns two days after by clicking on a Paid Search ad. He then returns the next week Directly and makes a purchase. So, the Assisted Conversion Channel is Paid Search because it happens prior to the final interaction where the final interaction or is Direct Channel.

Conclusion

This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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