Which of the following ad copy examples follows the best practices for simplifying language?

(A) “Looking for a new car insurance policy? Talk to a CISR today.”

(B) “Protect you and your loved ones with a car insurance policy made for the whole family.”

(C) “You drive your car on a regular basis during the course of the day. Protect yourself with affordable car insurance.”

(D) “You never know what things might happen while on the road. Get car insurance that you can trust.”

Explanation

The ad copy example that follows the best practices for simplifying language is “Protect you and your loved ones with a car insurance policy made for the whole family.”

This is because this ad copy doesn’t use acronyms, uses simple language, connects with the audience, and focuses on value.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

Leave a Comment

Share via
Copy link
Powered by Social Snap