Which of the following are benefits of the Search Ads 360 reporting integration? (select three)

(A) Search Ads 360 dimensions available in segments

(B) Search Ads 360 data available in “Multi-Channel Funnels” and “Attribution” reports

(C) Additional reports for organic search engine traffic

(D) A new set of Search Ads 360 reports under Acquisition > Google Marketing Platform

Explanation

You can get the Search Ads 360 dimensions like Floodlight activity, Custom Floodlight variables, etc. directly in Segments section. You can view the Search Ads 360 data in Multi-Channel Funnels and Attribution reports by navigating to Conversions > Multi-Channel Funnels > Top Conversion Paths and then applying the SA 360 filter. Integrating Search Ads 360 creates a new set of Search Ads 360 reports in the Acquisition section of Google Analytics 360. You can see this report by navigating to Admin > Acquisition > Google Marketing Platform > Search Ads 360.

Conclusion

This question is a part of the Assessment 6 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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