(A) The careful placement of a sidekick (who represents you) to add humor and much needed sage advice to the “hero” of the story.
(B) A villain that your audience members are inclined to dislike. Base this off a real-life competitor to make the villain feel more tangible.
(C) The intentional use of tone, words, and delivery, all catered to this specific audience for maximum impact.
(D) Conflict in your story that your audience can connect with
This question is a part of the HubSpot Reporting Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Reporting Certification Exam Answers page.