Which of the following are used to calculate ROAS? (select two)

(A) Profit margins

(B) Ad spend

(C) Bid limits

(D) Revenue

Explanation

To calculate Return On Ad Spend(ROAS) you need the Ad Spend data and the Revenue generated from that particular Ad campaign.

ROAS % = (Conversion Value / Ad Cost) * 100, where the Conversion value is the amount of revenue your business earns from a single conversion.

If your Ad Spend is $10 and the revenue you generated from a single conversion is $100 then the ROAS = (100 / 10) * 100 = 1000%

Conclusion

This question is a part of the Assessment 6 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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