Which of the following attribution models uses machine learning to evaluate individual customer paths?

(A) Data-driven

(B) Last interaction

(C) Linear

(D) Time decay

Explanation

The Data-driven attribution model uses machine learning to evaluate individual customer paths.

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Assign Value to What’s Being Measured lesson unit. You can find all the answers asked in both exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Assign Value to What’s Being Measured Answers page.

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