Which of the following best captures a key element of business strategy?

(A) What customer segments you are targeting

(B) Use customer relationship management more effectively

(C) To commit to making operational improvements

(D) To become the top company in the industry


A key element of business strategy that’s being captured here is what customer segments you are targeting. Defining your ideal customer is important and you need to segment your audience using certain key variables. Proper Customer Segmentation can help you develop a sound business strategy.


This question is a part of the Weekly Quiz 1 section from the Organisational design: Know your organisation course. You can check out all the quiz answers to this exam in our Organisational design: Know your organisation Quiz Answers page.

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