Which of the following best describes a buyer persona?

(A) A list of demographic information that correlates with an interest in buying your product

(B) An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams

(C) A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market

(D) A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation


This question is a part of the HubSpot Inbound Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Certification Exam Answers page.

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