Which of the following BEST describes the difference between persona interviews and Jobs to Be Done interviews?

(A) Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.

(B) Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.

(C) Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.

(D) Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.


This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.

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