(A) Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
(B) The two processes are basically the same.
(C) The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews are conducted with prospects.
(D) Jobs To Be Done interviews focus on a person’s employment, while persona interviews focus on the person’s personality.
This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.