Which of the following best describes why approaches to writing need to be adapted for online content?

(A) Online readers have a reduced attention span, due to being flooded with information

(B) Certain blogging platforms have a limit on the word count you can publish

(C) Online readers only like to engage with long-form pieces of content

(D) Online audiences are typically younger, so the language used needs to reflect this


Online readers are flooded with tons of information daily from different sources which is why they have a very short attention span while reading online content. According to a study, the online attention span of readers is about 8 seconds. With such short attention times, you need to write your content in such a way that it grabs the attention of the reader and makes them read your article until the end. This can be done by using a great title that grabs attention and a hook in front of the article that keeps them engaged and the content should be entertaining.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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