Which of the following best indicates a high-performing, efficient campaign?

(A) high ACOS, low ROAS

(B) high ACOS, high ROAS

(C) low ACOS, high ROAS

(D) low ACOS, low ROAS

Explanation

ACOS gives you the percentage of sales you have spent advertising on that campaign. ( ACOS = Ad Spend / Attributed Sales ). A campaign with low ACOS means your campaign is performing better.

ROAS is the amount you have made back for every dollar spent on advertising. ROAS
(ROAS = total product sales / Total ad spend). A campaign with high ROAS means your campaign is making profit and performing better.

A high performing efficient campaign has low ACOS and high ROAS.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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