Which of the following can be done with the Display & Video 360 integration? (select three)

(A) Create a remarketing list including users with ‘viewable’ impressions from a specific Display & Video 360 Site.

(B) Create a remarketing list including users who came from a specific Display & Video 360 Site and added items to their shopping cart.

(C) Create a ‘similar audience’ remarketing list targeting users with click-through sessions from a specific Display & Video 360 Insertion Order.

(D) Create an audience based on a stage of your custom funnel and share the audience with Display & Video 360 for remarketing.

Explanation

You can create a remarketing list by including users who came from a specific Display & Video 360 site and added items to their shopping cart. You can do this in the Audience setup of the Define Audience section. You can select your website by clicking on edit and then providing the URL of the site and then selecting users based on the goal of adding items to the shopping cart.

You can create a ‘similar audience’ remarketing list targeting users by going to line item’s Audience lists targeting. Next, select Define targeting criteria. Then, select a Custom list of users with click-through sessions from a specific Display & Video 360 Insertion Order. Finally, select your Similar Audience settings and click on Done.

You can also create an audience based on any stage of your custom funnel. You can do this by clicking on any completed or not completed stage in the Custom Funnels graph to create a Remarketing Audience of users who did or did not complete the stage.

Conclusion

This question is a part of the Assessment 5 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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